The Fashion Editor, a new boutique offering the latest fashion and accessories for women of all ages, has opened in the historic Red Lion Yard in the heart of Colchester. The shop offers an elegant shopping experience, and stocks clothes, bags and jewellery for sophisticated women looking for reasonably priced fashion. Brands include Y.A.S, Jovonna and Ichi, amongst others.
The 336 sq ft boutique’s interior is minimalistic, with a white décor and chrome details throughout, but still offers a luxuriously warm welcoming atmosphere.
Fashion Editor is founded and owned by Jennifer Lock, a former fashion journalist with over 15 years of experience writing for the UK’s biggest fashion magazines. She regularly appeared on GMTV and radio to discuss women’s style issues. With her in-depth understanding of the industry, Lock felt compelled to set up her own business.
Lock choose Red Lion Yard for her first store, but is planning to open an additional five within a ten year period in the South East, North Essex and Cambridgeshire.
Commenting on the store, Lock said: “I’m excited about opening my first store here in Colchester. After having spent my whole career in London, leading a hectic city life, setting up a business in Colchester felt completely right. The town has all the vital ingredients for setting up a business, it’s vibrant and dynamic but idyllic at the same time and Red Lion Yard’s boutique feel made it perfect for the Fashion Editor.”