Apples & Pears, an online clothing retailer offering affordable fashion for women size 14 and over, is opening its first ever pop-up store in 10/11 Red Lion Yard for two days this weekend (Saturday and Sunday 20 -21 June).
Apples & Pears is run and owned by Liz Smith, who set up the online shop two years ago. Smith’s passion for fashion coupled with her desire to build her brand and be able to offer more customers her collection of gorgeous ‘feel good clothes’ that inspired her to open the pop up store.
Apples & Pears has never had a physical store presence before, however with customers saying that they wanting to see, feel and try on the clothes before buying, the owner decided to press ahead with her first pop-up concept.
Apples & Pears will be open 9.30am to 5.30pm, offering customers the opportunity to see a wide range of the fashion items available online. On the same day a live model will be in the store showcasing some of the carefully put together outfits plus customers will also be able to get fashion and make-up advice. The store will be open from 10.30am to 4.30pm on Sunday.
Customers visiting the pop-up store over the weekend will also be able to get 20% off online on selected items.
Commenting on the store, Liz Smith said: “I am really excited over running my first physical store this weekend, it will be amazing to be able to showcase my colourful range directly to new and existing customers. With an already strong customer base here in Colchester and the quirky boutique feel that Red Lion Yard offers it seems like the perfect opportunity and location for me to try out my concept. I hope shoppers come and see us over the weekend and also take advantage of the fashion and make-up advice we offer.”