STYLE DESTINATION COMES TO LION WALK & RED LION YARD

DRESS LIKE A STAR CELEBRITY MAKEOVERS, LIVE MANNEQUINS & FREE KIDS WORKSHOPS

 

Lion Walk Shopping Centre and Red Lion Yard kick off their Colchester Style Destination activity today (Wednesday, 22 April) with the launch of their “Dress Like A Star” competition to find 8 lucky people to enjoy a fabulous makeover to look like a celebrity and take part in a catwalk-style show at Lion Walk on Saturday 2 May. The two centres want people of all shapes and sizes, ages and sexes to get involved – nominating a friend, relative or even themselves by completing the entry form and submitting a photo at http://www.lionwalkshopping.com/dress-like-a-star-competition/ (competition closes at 5pm on Tuesday 28 April 2015).

 

Style Destination, Colchester’s first ever fashion week, will see a host of fantastic events and promotions taking place across the town centre from Friday 24 April to Saturday 2 May. Backed by Lion Walk and Culver Square with support from Colchester Council, the event is a celebration of everything that’s stylish about shopping in Colchester from big brand High Street retailers to the wonderful line-up of independents. Details about all Style Destination events and promotions can be found at www.facebook.com/colchesterstyledestination

 

Lion Walk & Red Lion Yard is hosting three fabulous, fun events as part of Style Destination:

 

IN THE PINK | FRIDAY 24 APRIL

First up, on Friday 24 April – the fashion week’s launch day – fashion goes pink at Lion Walk & Red Lion Yard to help Cancer Research UK raise money and awareness for its ‘Race for Life’ later in the year (Sunday 19 July). Live mannequins will be sponsored to appear “IN THE PINK” – dressed in fabulous pink fashions from retailers’ including TopShop TopMan, New Look, BHS and River Island. Look out for them around the centres from 11am to 3pm – some of them will be in places you might not expect such as iStore, Costa and Vision Express. Come and give them your support.

 

Cancer Research UK will also be on site encouraging shoppers to support and sign up to ‘Race for Life’ with the help of Heart FM Angels.

 

Shoppers are encouraged to wear pink on Friday to show their support for Cancer Research UK and to be in with a chance of winning an amazing, very on trend pink prize, Beats by Dr. Dre Solo2 On-Ear Headphones from iStore at Lion Walk (other colours are available) in our special prize draw. Shoppers can just pick up an entry form from the promo team, fill it in and hand it back to them to be entered into the draw.

 

DRESS LIKE A STAR | SATURDAY 2 MAY

The main event in Lion Walk’s Style Destination activity is the “Dress Like Star” shows in the Style Tent on Saturday 2 May – which will see 8 lucky competition winners take to the catwalk to show off their new celebrity-style looks.

 

Will it be Kim or Kayne, Olly or Ellie, Rita or Zane? The complete celebrity makeovers include celebrity look-alike fashion from Lion Walk and Red Lion Yard retailers, hair and make up and the winners’ new star-struck style being revealed on stage in the Style Tent (near River Island) with shows at 12noon, 1pm, 2pm and 3pm.

 

People are invited to nominate a friend, relative or even themselves by completing the entry form and submitting a photo at http://www.lionwalkshopping.com/dress-like-a-star-competition/. The competition to win a “Dress Like A Star” makeover opens today (Wednesday 22 April and closes at 5pm on Tuesday 28 April).   Winners will be advised on 29 April and must be able to come to Lion Walk and Red Lion Yard on 2 May.

 

THE KING’S NEW CLOTHES CRAFT WORKSHOPS | 2 MAY

Style Destination at Lion Walk and Red Lion Yard also offers loads of fun for kids, who are invited to design a new stylish outfit for Larry the Lion, Lion Walk’s mascot, in the FREE kids craft workshops running on Saturday 2 May between 11am and 3pm in Red Lion Yard.

He may be king of the jungle, but in his period style costume, he doesn’t make much of a (claw)mark on the (big)cat walk, so Red Lion Yard wants the kids of Colchester to design a new outfit for him. All the designs will be displayed within the centre and on Facebook.

 

And, thanks to Colchester Zoo (www.colchester-zoo.com), the best one (as decided by the judges) will win a fantastic Lion Adoption Box with an adoption certificate to confirm their adoption of the lions at the zoo. The box also includes photographs & information about lions, a cuddly toy, Colchester Zoo mug and keyring. PLUS, the first 30 kids to take part in the workshops will each receive a Colchester Zoo goodie bag complete with a postcard, notebook, pencil, ruler and some leaflets.

 

PLUS Larry himself will be out and about on 2 May giving out balloons – he may even try to sneak up on stage to take part in the “Dress Like A Star” event.

 

For more details about Style Destination and the competitions see www.lionwalkshopping.com and www.facebook.com/colchesterstyledestination

 

ENDS