Stalks Couture, a new independent luxury baby boutique, opened in the historic Red Lion Yard in the heart of Colchester on Saturday (28 February 2015). The store offers a wide range of top quality baby products from designer baby-clothing to prams, from nappy bags to beautifully handcrafted nursery furniture.
The attractively fitted out, well-stocked baby shop, which also has an online store, is home to brands including Babymel, Coco Bow, Furnique, Nova Harley and Ruby Freddies.
Delivering excellent service to its customers is a top priority for Stalks Couture. Shoppers visiting the 432 sq ft boutique will not only receive a warm welcome but also be offered a personal up-close service designed to ensure that each customer gets the products and outfits that are just right for their needs.
Stalks Couture is a family-run business founded by mum-of-two Vicki Morris, who moved from London to Colchester in 2011. While settling in Colchester to raise her first child she identified a gap in the market for a baby store that could provide a broader range of products that parents need for their toddlers without having to drive to another town or order online. With a wealth of customer service experience Morris decided to follow her dream of starting her own business.
Morris chose Red Lion Yard for her first store, but is set on scaling up and opening another store in Chelmsford once the brand has become established.
Commenting on the store, Vicki Morris said: “I’m extremely excited about opening my first store here in Red Lion Yard. I feel that we are bringing a unique, much-needed offer to Colchester, particularly when so many young families are choosing to settle in the town. Red Lion Yard really caught my attention after last summer’s refurbishment. The units are bright and airy and just the right size for someone starting a business. We also loved the quirky classy feel the Yard offers and its prominent location between the High Street and Lion Walk Shopping Centre.”